Meet the team – Ed Carrasco

How long have you been with DPS?

I started in August 2017.

What is your role?

I’m an Account Relationship Manager. I deal directly with clients, consulting, creating media plans and strategies in order to get their services across our readership.

What are you currently working on?

I’m currently focusing on the next Aged Care Guides for Victoria and Tasmania, and also the Disability Support Guides. Although, you’re always working on a bit of everything at the same time.

What are some of the things you’ve learnt in this role/at DPS?

Working in the disability support space has been a big eye-opener. The amount of services available, the specific needs of participants, and overall how vast the National Disability Insurance Scheme (NDIS) is. It has been a big learning curve for me. I feel I need a nursing degree!

Over the years I’ve learnt a lot about the different demographics of our audience – although advertisers pay for what we do, it’s the consumer who visits and uses our products who creates our worth, you could say they are our main client.

I’m a very client-centric person, so for me it’s all about providing the advertiser the best customer service and the best exposure to get results. So to have someone come back next year and say “you provided us with great results, we want to book again”, that’s really what I’m here for.

Why did you join DPS?

I’d been an account manager for a few years but I come from a creative background so joining DPS was part of my progression. I’d just moved from Melbourne to Adelaide and DPS was a good opportunity, it was exciting because it was something new and different that I hadn’t worked on before.

What is the best thing about working for DPS?

One of the main aspects that I really enjoy is the diverse group of clients that we work with, and also the people in the company. It’s a really unique working environment and we have a great team dynamic. The culture here is amazing and I think Michelle (DPS’ Chief Executive Officer) has done a great job of establishing that culture.

What is your greatest achievement in this role?

It’s always nice to get new clients on board, that’s always a good achievement, but at the same time it’s providing a good service for the clients that we do have. I take pride in our customer service.

Now to get to know the person behind the Account Manager… Where is the most interesting place you’ve ever been?

I would have to say New York. I’ve been there a few times and you always see something new, you can never spend enough time there. Big cities are not really my thing but New York was special in how the whole city just interacts with itself and how it’s so vast. You go around a corner and it can be a completely different world. The cultures and the food as well are so diverse and interesting.

What’s the best way to start the day?

I like to go for a walk along the beach in the early morning – the less people around the better. I do roughly about 3kms to wake myself up and sometimes I even go if the weather’s bad and it’s raining, it just gives you a different experience. If I don’t get to walk in the morning I always make sure I go at lunch time.

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