Hearing aids are unlocking better relationships and careers for Australians

Key points:

• New research finds hearing aids are bringing Australians closer together

• People with hearing difficulties can increase their income by more than AUD $5,000 dollars with the use of a hearing aid

• However, there’s still a stigma in Australia, stopping many from experiencing the benefits

Sydney, Australia — February 25, 2025 — WS Audiology has released new research in Australia highlighting the transformative impact of hearing aids on Australians’ lives. The study sheds light on the barriers to adoption and the profound benefits for users.

“Hearing health is a crucial yet often overlooked aspect of overall well-being,” said James Benston, Managing Director for ANZ at WS Audiology. “This study highlights just how life-changing hearing aids can be and we hope it encourages more Australians to take action for their hearing health.”

Conducted in collaboration with Sandpiper, an independent APAC research agency, the study surveyed 518 Australians and found that hearing aids significantly enhance users’ quality of life — boosting self-confidence, strengthening relationships and improving professional and social experiences.

Hearing aids lead to stronger relationships and better social well-being

Hearing loss can create obstacles in communication, leading to social isolation and strained relationships. However, the findings reveal a powerful shift for those who use hearing aids. 

Two-thirds (66 percent) of users reported an improvement in their social life, while nearly four in five (78 percent) said their ability to communicate with others had been enhanced. Among couples, 60 percent agreed that their hearing aid had significantly improved their relationship with their partner, reinforcing the role of hearing health in maintaining strong personal connections.

“It’s easy to only see the technological or biological benefit of hearing aids, but few realise their immense social impact. It’s one area of medical technology that’s transforming personal relationships every day and, in turn, boosting our social connectivity and interactions,” Benston said.

Hearing aids drive professional success and financial stability 

Hearing loss also has significant professional consequences, impacting job performance, career progression and income levels. 

According to the research, 76 percent of full-time workers who use hearing aids reported greater job satisfaction, while 55 percent said their hearing aid had either increased their paid work or boosted their income. On average, respondents attributed an annual income increase of AUD $5,884 dollars to their hearing aid use.

“The economic impact of hearing loss is often overlooked,” Benston said. “Younger Australians, in particular, stand to gain from early intervention. By addressing hearing loss sooner, they can improve their earning potential and long-term career prospects.”

Breaking the stigma around hearing aids 

Despite the clear benefits, many Australians hesitate to seek help due to outdated stigmas surrounding hearing aids.

“Hearing loss can affect every aspect of life, from personal relationships to workplace success, self-esteem, and overall health,” said Benston. 

“Yet, the lingering stigma around hearing aids prevents too many from taking action.”

Untreated hearing loss can severely impact personal, social, and professional aspects of life, often leading to isolation, distress, and challenges with mental health. This study, however, shows that hearing aids offer significant benefits that go far beyond physical health, enhancing confidence, social interactions and work capacity. They are also linked to reduced anxiety and stress, as well as improved sleep patterns and balance.

About WS Audiology
WS Audiology (WSA) is a leading global pure-play hearing healthcare group, pioneering innovative technologies for over 140 years, helping millions of people with hearing loss regain their hearing, engage in meaningful conversations, and participate fully in society. WSA operates in over 130 markets and employs more than 12,500 people across our innovative brand platforms, Widex and Signia, and a global network of hearing care professionals and consumer-facing businesses. WSA is privately owned by the Tøpholm and Westermann families, the Lundbeck Foundation, and EQT-managed funds. Learn more at www.wsa.com.

About Sandpiper Research & Insights

The research was conducted by Sandpiper Research & Insights, an independent Asia-Pacific based research consultancy, operating globally. Sandpiper Research & Insights is led by dedicated, senior practitioners with decades of accumulated experience in quantitative and qualitative research methods, data analytics, social listening, thought leadership, and multimedia content development Learn more at sandpipercomms.com/research/.